Networking is essential to the success of any small business, particularly during the incorporation
process, when an entrepreneur
may be strapped for time, help and funding.
However, as with any other business strategy, one cannot simply walk into networking blindly and expect to see results.
One way to approach this task is by first defining business prospects and learning where they thrive. If they will not be attending a networking event, an entrepreneur should not feel the need to go either. Without targeted prospects, a company is unlikely to yield any results.
"If you're not sure who the right contacts are for your business, go back and take a look at your past client list," Ivan Misner advises in Entrepreneur magazine. "What industries were they in? How long had they been in business? Were your clients even businesses to begin with or have you worked mostly with consumers?"
Once an entrepreneur has discovered just who prospects are, it is best to determine which ones you actually want to work with. Do this by asking targeted questions to help you weed out the ones that will offer no support to you or your company.
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