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Social media marketing is one of the most effective tools for small business marketing strategies. It is a powerful way for companies to not only connect with consumers but to humanize their brands and bring their image to the next level. Although it may have the power to damage a company's reputation - and their bottom line - it also gives them a great amount of power in terms of customer relations.
Twitter specifically helps brands establish a more caring and effective line of customer service and gain a following of loyal customers.
"We try to connect with as many of our users as possible, and often that outreach results in great conversations that provide us with valuable feedback about [our company,]" said Meghan Krane, community manager at social media firm Memolane, to Fox Small Business Center. "Keeping track of mentions and @replies has allowed us to create relationships beyond our customer service platform."
In the social age, most consumers expect instantaneous responses, whether they have a problem, simple question or overall praise for a company. Given this, it is important that a small business planning to launch a social media campaign have a strong team that can effectively manage the responses.
This article is brought to you by Vcorp Services – Vcorp offers executives, attorneys, accountants, and entrepreneurs an extensive suite of services including entity formations, state filings, document retrieval, tax-exempt filings, UCC filings and searches, 501c3 filings and more. www.vcorpservices.com
Twitter specifically helps brands establish a more caring and effective line of customer service and gain a following of loyal customers.
"We try to connect with as many of our users as possible, and often that outreach results in great conversations that provide us with valuable feedback about [our company,]" said Meghan Krane, community manager at social media firm Memolane, to Fox Small Business Center. "Keeping track of mentions and @replies has allowed us to create relationships beyond our customer service platform."
In the social age, most consumers expect instantaneous responses, whether they have a problem, simple question or overall praise for a company. Given this, it is important that a small business planning to launch a social media campaign have a strong team that can effectively manage the responses.
This article is brought to you by Vcorp Services – Vcorp offers executives, attorneys, accountants, and entrepreneurs an extensive suite of services including entity formations, state filings, document retrieval, tax-exempt filings, UCC filings and searches, 501c3 filings and more. www.vcorpservices.com
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