Existing Business Resources
The Great Recession has played a major role in drooping sales for many small businesses, forcing many incorporations
to consider dissolution or even bankruptcy. According to experts, however, the economy is on the rebound and, although some companies may still be in the hot seat, there are steps they can take to help recover and energize sales.
One tactic is to change the behavior of sales associates, according to Entrepreneur
"Whenever we sold a new client we encouraged our team to turn that one client into two," said Scott Gerber, founder of Sizzle It, to the source.
"We created a program that gave free gift cards and catered breakfasts to clients who gave us referrals. Not long after, our business's bottom line surged without having to spend a dime on lead generation. Today, most of our clients have morphed into as many as four new clients. For every $250 we've spent on referrals, we've received an average of $4,000 in gross sales," he added.
Additionally, businesses should consider using client testimonials and reviews as a way to boost their reputation, especially if said clients are well-known companies or industry or local leaders.
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