Existing Business Resources
In this day and age, most small business entrepreneurs
know and understand the importance of social media and having an online presence. But for businesses to truly succeed in what is still a new realm to many, they must market themselves appropriately.
Businesses must not only create Facebook pages, Twitter feeds and LinkedIn accounts, but they must also devote the time and attention to interacting with their consumers.
"The most impactful ways you can use social tools may be to create opportunities to improve the experience customers and prospects have interacting with you," Brent Leary wrote for IncTechnology.
"In many ways by ... improving the customer experience can be the best form of marketing and promotion your company can have. Much more so traditional one-way marketing approaches, delivered via social channels," he said.
It's important to incorporate the social information a business obtains on its consumers from these websites into its existing CRM database. The combination of this information can then help to create better products and enhance experiences.
To truly leverage social media, businesses need to work off of existing platforms and devote a significant amount of time to marketing themselves on the web.
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