Starting a Business
When forming an incorporation
, a business owner, or in some cases partners are obligated to sit down and create a solid mission statement. This statement will be used time and time again, and if it is filled with nonsensical "filler" words that don't actually outline the company's mission, it will not get the company very far.
Niceties are only so effective, so using terms that dozens of other businesses also use isn't recommended. For example, Inc. magazine advises entrepreneurs
to stay away from phrases such as, "aim to be a leader of quality products, customer service and innovation for tomorrow."
"An intelligible mission statement is essential to clarify the intentions of your business," reported Inc. magazine.
"Traditionally, mission statements are a blend of realism and optimism - two terms generally at odds with one another - and striking a balance between the two is the ultimate key to writing a great mission statement," it added.
Additionally, a mission statement should include four key elements, the source reported. It should be valuable, inspirational, plausible and specific. Additionally, business owners be able to convey their brand's value in just a few short, concise sentences.
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