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There are a few key steps to keep in mind when writing a business plan. Never over-estimate the capabilities of your company, Susan Wilson Slovic advises in her article on AllBusiness. Instead, she recommends that a business plan under-promises and then over-delivers.

Writing a business plan is an integral step in incorporating a business, but there are a few key steps in small businesses should not forget, such as how much capital they will need to launch their venture.

"A key reason many small firms fail is because they are under-capitalized," Slovic wrote.

"It always takes more money than you think it’s going to take to get your business off the ground. So when you are drafting your business plan, give yourself a cushion. Also, don’t forget about your personal income needs. Businesses don’t make money the first day of operations. It may take several years before you are able to draw a fair market salary for your work," she added.

Do the research on your market before writing a business plan. For example, an online business may try to capture millions of people and, as a result, must devise the best way to do this. On the other hand, a local business will need to hone in on only a few thousand consumers. In both scenarios, the competition will likely be steep and rely on savvy marketing strategies that personalize campaigns for each shopper.
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