Starting a Business
Mobile has made its mark and is here to stay, meaning that both big and small businesses and entrepreneurs
have no choice but to jump on the bandwagon and make their presence known.
No matter how your consumer is accessing mobile, whether via a iPhone, Android, Blackberry or another device, your business must be accessible and marketable to them. One of the best ways to approach mobile is through the creation of an application.
"App development has, until recently, required custom development knowledge for each platform," Giles Goodwin wrote on Mashable.
"However, new tools have emerged to simplify the process of building an app and to cut the associated costs of doing so. There’s no need to code, you can simply use templates to create an app that is useful to your audience. It’s similar to what blogging platforms like WordPress and Tumblr did for creating your own blog or general web presence," he added.
Businesses should utilize the resources they already have when creating an application. For example, a restaurant application should feature hours of operation and a menu and bar listing as well as include an RSS feed of specials to ensure consumers keep using it.
To break from the restrictions of an application and market to all platforms, consider creating a QR code or customized hyperlink. No matter what your business builds, be sure it is accessible on all platforms.
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