One of the keys to success among the small business sector lies within a strong marketing strategy. Not only will this help keep a company afloat in a difficult economy, but it will also ensure a company stands out among a crowd of competitors. However, many entrepreneurs
often repeatedly make the same mistakes and, when they do not see the results they were hoping for, wonder why.
Chances are, you aren't the first person to incorporate a business within your market. Because of this, many companies take what Jack Trout of Forbes refers to as a "me too" approach, trying to win clients over by pushing how great your product is compared to your competition and those brands that thought of it before you.
"They say to themselves, 'We might not be first, but we're going to be better,'" Trout wrote for the source. "That might be true, but if you're late, and you have to do battle with large, well-established competitors, then your marketing strategy is probably faulty."
Another major mistake entrepreneurs make is relying entirely on a sales department, putting no muscle into their marketing tactics. Rather than supporting the company's revenues entirely, the sales and marketing teams should support one another, according to Entrepreneur
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