looking to elevate their image should take advantage of the charitable and philanthropic opportunities of the holiday season.
Donating is an integral part of marketing and is interwoven into strategies from the likes of high-end luxury brands all the way down to to small businesses. By supporting charities and receiving public acknowledgement on websites, blogs and in newsletters, businesses can raise their image and consumer base.
"More and more businesses are waking up to the fact they want to have a charitable tie-in that makes sense for their business and helps their bottom line," said Holly Hall, an editor at the Chronicle of Philanthropy, in an article for the Los Angeles Times.
Eighty-three percent of consumers wish the products, services and retailers they use would support causes, and 85 percent of consumers have a more positive image of a product or company when it supports a cause they care about, according to a study conducted by Cone, Inc.
Small businesses that do incorporate
philanthropy into their marketing tactics should do so wisely. Giving back need not break the bank, and many small businesses find it more beneficial to volunteer their time and services rather than simply write a check.
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