In a day and age where social media marketing reigns over all, it is important that small businesses and entrepreneurs
establish brand ambassadors from the get-go. This is especially important when incorporating a business or launching a startup, as these employees will represent your company, humanizing it and engaging consumers.
"The use of workers to humanize corporate entities has been a time-honored marketing tradition, of course," Noreen O'Leary wrote in AdWeek. "But in an era of web 2.0 transparency, their visibility takes on greater meaning, signaling the higher importance of customer service in the marketing mix … staffers offer a kind of peer credibility as corporate advocates."
Today, all staff members have a voice, thanks to platforms such as Twitter, Facebook and LinkedIn. When considering who best represents your company, look not at who has the most authoritative position, but rather who is the most passionate about social media. Then, empower them with the appropriate tools and resources to best represent the company, getting them excited about the brand and engaging them with your target audience.
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