Categories
Archives
Newsroom
In a day and age where social media marketing reigns over all, it is important that small businesses and entrepreneurs establish brand ambassadors from the get-go. This is especially important when incorporating a business or launching a startup, as these employees will represent your company, humanizing it and engaging consumers.
"The use of workers to humanize corporate entities has been a time-honored marketing tradition, of course," Noreen O'Leary wrote in AdWeek. "But in an era of web 2.0 transparency, their visibility takes on greater meaning, signaling the higher importance of customer service in the marketing mix … staffers offer a kind of peer credibility as corporate advocates."
Today, all staff members have a voice, thanks to platforms such as Twitter, Facebook and LinkedIn. When considering who best represents your company, look not at who has the most authoritative position, but rather who is the most passionate about social media. Then, empower them with the appropriate tools and resources to best represent the company, getting them excited about the brand and engaging them with your target audience.
This article is brought to you by Vcorp Services – offering registered agent services to businesses nationwide. Providing a physical address to accept service of process on behalf of your corporation, Vcorp’s registered agents can handle all of your company’s statutory representation needs.
"The use of workers to humanize corporate entities has been a time-honored marketing tradition, of course," Noreen O'Leary wrote in AdWeek. "But in an era of web 2.0 transparency, their visibility takes on greater meaning, signaling the higher importance of customer service in the marketing mix … staffers offer a kind of peer credibility as corporate advocates."
Today, all staff members have a voice, thanks to platforms such as Twitter, Facebook and LinkedIn. When considering who best represents your company, look not at who has the most authoritative position, but rather who is the most passionate about social media. Then, empower them with the appropriate tools and resources to best represent the company, getting them excited about the brand and engaging them with your target audience.
This article is brought to you by Vcorp Services – offering registered agent services to businesses nationwide. Providing a physical address to accept service of process on behalf of your corporation, Vcorp’s registered agents can handle all of your company’s statutory representation needs.
About Vcorp Services LLC
Vcorp Services assists in the creation of new businesses and helps maintain existing businesses in
all 50 states. Quick, accurate and at the lowest rates, Vcorp’s knowledgeable and experienced staff
has helped form thousands of new businesses including: LLCs, S-Corporations, C-Corporations,
Partnerships, Non-Profits and Professional Corporations. Vcorp works with entrepreneurs, legal and
tax professionals, as well as real estate experts to set up and maintain businesses across the
country. Vcorp also specializes in helping small businesses to get started, grow and remain in
compliance with federal and state regulations.